Five of the best chefs from around the world, worth a collective 25 Michelin stars, recently fulfilled their promise to prepare a one-of-a-kind meal for Robert De Niro at Madrid Fusion Alimentos de España. This unique culinary experience was made possible by a viral video that invited the actor to enjoy “the food of his life,” in exchange for his celebrity cache.
We wanted to convince people to spend more time with their loved ones, but we realized that’s easy to do. The hard part is getting them to change their behavior. That’s when we knew we had to create something different, more than a campaign—an eye-opener–to wake people up to a reality that they hadn’t even realized existed to become more aware of beginning to do something about it.
On Instagram, we co-created a story together with 1500 users, that decided how it developed and even put face and body to characters sending photos.
Each chapter was illustrated week by week so that users could see all details described in the story.
Once finished, the audiobook version of the story was created. These print ads were mainly used to promote it, but also to communicate the epic smell of the Old Spice Captain, explaining a bit what happened on each chapter under the line:
SMELL LIKE IF YOU HAD LIVED THE MOST EPIC SEAFARING LEGEND EVER TOLD.
A continuation of the “The time we have left” campaign we launched ‘Escape.’
The film reflects on the prisons of the mind that prevent us from spending more time with the people we love.
In Spain, it is hard for us to get on time to watch Champion´s matches, and this is because we leave work two hours later than the rest of the European countries. We also have an unbreakable law: nobody stands up from their chair before the boss leaves.
Thinking about this insight, we asked the following question: what if the boss had something to do that day? So we create A CHAMPIONS’ BOSS.
Heart Ibiza “Collision #1” This spot focuses on three persons – let’s call them Subjects A, B, and C – and possible scenarios where they might collide, physically and/or emotionally. A commercial for Heart Ibiza, an Adrià Brothers and Cirque du Soleil project where the collision of gastronomy, art, and music pans out perfectly.
One of the most anticipated events during Christmas in Spain is the "El Gordo" lottery on December 22. After that raffle people tend to leave the hope in winning a prize on lottery away for a while but, there is also another raffle that rewards as much as "El Gordo," and it happens right after Christmas, on Three wise men day: The "El Niño" Lottery Draw.
We wanted to put The "El Niño" Lottery Draw back into people's minds reminding them that they can't lose hope.
And we did it through a tv spot and radio campaign that showed a dream insisting on someone since the protagonist already stopped insisting on his dream.
So next time remember: Stick with your dreams. Because your dreams won't stick with you forever.
Madrid Fusion is one of the biggest gastronomy summits in Europe.
We created a short film, "WilliaM: the man with two mouths," to launch the summit. It tells the story of a heavily bearded man with a peculiar deformity.
We follow him to the dentist and while dating. Each scenario is problematic.
However, having two mouths is a definite advantage at Madrid Fusión, where he can eat and talk.
Everything is a chain of events in history, and the most impactful ones found their place in art. Muy Historia, a magazine focused on investigating and highlighting every aspect of our history, wanted to show the impact of two of the most important historical moments: the bombing of Guernica and the September 11 attack. It was done by recreating two iconic pieces of art - Pablo Picasso’s Guernica painting and Obama’s Hope poster made by OBEY - expanding them to tell all the events that led to that exact moment they are picturing.
Save the Children needed donations to continue carrying out its work.
So, we thought to give people a chance to install something that their computer didn’t already have:
A heart.
We created a plug-in that you install onto your computer’s web browser. Then, with every online purchase you make, Save the Children receives a donation that doesn’t cost you anything.
The Bicycle Cap is an exclusive product, a window display, and a documentary film that brought art and advertising together.
It's also about a very special series of bicycle caps made by Spanish brand peSeta for the New Museum of New York City. Caps are only available at the New Museum shop (235 Bowery, NYC).
The Bicycle Cap Film is a documentary about a love story between an old sewing machine and a bicycle.
DIA supermarket is well known in Spain for its low prices but, even more, It is even more well known for its FREE VAT DAY that happens only one day in the year for all the products in store. For sure It’s a day you wont miss, no matter what.
The campaign uses a real incident: The ex-soccer player Julen Lopetegui, now sport collaborator on the 6th channel, fainted during the live transmission of a World Cup soccer match.
Overcome:
Over 6,000,000 visits. 1200% above targets. Nearly 35% of Spaniards with internet access visited the website during the first few days. • A Government launching “sneakers to find a house” instantly made headlines, reaching a spontaneous media presence worth 3.6 million euros•. The 10,000 sneakers went in 6 hours so we are producing more.• The day after, 12 private web pages were created to mock, support or criticize the campaign.• For the first time, a communication campaign became the leading topic for debate in Parliament.
I've found a guy who is trying to sell a pair for 60€.
https://www.todocoleccion.net/coleccionismo/zapatillas-keli-finder~x213290395
Craziness is still going.
